Four Dots

PPC Specialist

We are looking for a PPC Specialist who will join our team in our Belgrade or Novi Sad office


PPC Manager Responsibilities Include:

  • Setting up and managing Performance Advertising (PPC) campaigns, primarily on Google Ads (AdWords) and Facebook
  • Monitoring budgets and overseeing ads platform accounts
  • Tracking KPIs and producing useful reports for clients and management

Job brief:

In this role, you should be well-versed in the principles of Search Engine Marketing (SEM), Paid Facebook Marketing, with SEO basics (mostly the part about landing page optimization) and knowledgeable about setting up basic conversion/goal tracking.

Most of our campaigns are strictly performance delivery based on the client’s business goals. Your goal will be to ensure that the client’s online marketing investment have the highest possible return on investment (ROI).


  • Participate in forming effective paid advertising strategies
  • Plan / Set up / Launch & Optimize various performance channels
  • Oversee Search Advertising accounts primarily on Google Ads platform, but we often use other search engines for advertising, depending on the targeted market and goals
  • Oversee advertising accounts on social platforms (e.g. Facebook, Instagram, LinkedIn, Twitter, Quora…)
  • Conduct keyword research and create meaningful user personas and audiences for targeting
  • Create textual ad copy that will convert, create a brief for our content team meant to write ad copy that will convert (in English)
  • Be involved in digital Ad creative development in cooperation with our design team (e.g. Image Ads, Banner Ads, Video Ads)
  • Monitor budgets and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint bottlenecks with room for improvement
  • Produce reports for clients and management in Reportz – all in one reporting tool we developed for our reporting needs
  • Maintain relationships with PPC ad platforms vendors
  • Keep abreast of performance advertising and SEM trends
  • Participate in forming effective landing/purchase pages to optimize UX/user flow efficiency
  • Optimize data capture mechanisms for remarketing (e.g. email capture, pixels, tracking tags)


  • Proven experience as a PPC Manager or Digital Marketing Specialist
  • Experience in data analysis and reporting
  • Knowledge of digital marketing concepts
  • Familiarity with multiple platforms (e.g. Google Ads, Facebook Advertising Platform, LinkedIn) is preferred
  • Working knowledge of analytics tools (Google Analytics, Facebook Analytics etc.)
  • Proficient in MS Office (particularly Excel) / Google Cloud Suite / Google Sheets
  • Excellent English communication skills

Good to have:

  • Understanding of HTML/JS and other web-based technologies\
  • Experience working in WordPress CMS (not as a developer or graphic designer)
  • Experience with other Performance Advertising Platforms

About us:

  • We started as an SEO agency 7 years ago, and today we are a Full Digital Marketing Agency & SaaS product developer and publisher
  • We have offices in Novi Sad (Center), Belgrade (Center) and Hong Kong
  • Our clients are based all over the world and are coming in all shapes and sizes. Primarily we do:
    • B2B lead generation (in multiple verticals and industries like Finance, Real estate…)
    • B2C lead generation
    • Mobile User Acquisition
    • Performance Advertising for E-commerce projects
    • SaaS User Acquisition

People you will work with on your campaigns:

  • Prominent Performance Advertising Team – that you will fit into
  • Extremely Creative Design Team – ready to produce ads, at your command, that will bring attention and sales
  • Technical / Development team – ready to fix all the issues so that pages will convert
  • Data Analytics Experts – who can track everything (can track Mars rover when NASA cannot)
  • Huge Content Team – to provide quality content for that landing page and sometimes ad copies
  • Responsible Account Management team – that will not set unrealistic expectations with clients and will handle the heat


We at Four Dots are offering competitive pay and an opportunity to work and upgrade your knowledge in a great atmosphere alongside people who live and breathe digital marketing, just like you.

If you recognize yourself in the description above, please send your resume to [email protected]