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An Introduction to SEO & Practical Link Building

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About the

The focus of this course is to provide you with valuable theoretical and practical SEO knowledge that you will be able to use as a foundation upon which you can build additional digital marketing skills. You can attend this course in our office in Novi Sad or via live stream videoso that candidates who are not able to arrive in-person can actively participate in the lecture. We want all of our students to benefit from our interactive program, regardless of their location.

  • Understand search engine guidelines
  • Recognize and build quality links
  • Discover good link opportunities
  • Set up Google Analytics
  • Use Google Search Console
  • Use Google Operators for advanced search
  • Write an outreach email
  • Build relationships with bloggers
  • Define and follow the KPIs you set

At the end of the course, the students will take the final test which will assess the knowledge they acquired through the course. Course attendees who successfully complete the test will receive a certificate of completion. What is more, candidates who pass the course with distinction and express interest in further collaboration might become a part of the Four Dots team.

Important note: All course and study materials are in English, which is why candidates must possess basic knowledge of the language.

Four Dots crew

Why four dots academy?

For years, we have been on the pulse of digital marketing, making note of every change and helping our clients adapt to constant updates. And our efforts were fruitful. For each campaign, we employed our theoretical knowledge, practical work, and conclusions we drew from experience.

That is precisely what sets Four Dots apart - the fact that we are in this business right now, dealing with its daily changes and challenges it sets upon us. With us, you get proven tactics and advice we learned from experience.

Our course offers:

  • A chance to learn SEO and link building hands-on, not just to study theory by heart
  • Practical knowledge on a specific SEO subject
  • A certificate provided by a reputable industry expert
  • High return on investment for a fair price
  • Private Facebook group membership to join discussions and share your opinion with other Four Dots Academy students

Our lecturers:

  • Possess real-world knowledge
  • Use their skills and expertise on a day-to-day basis
  • Have years of experience in their respective fields of SEO
  • Provide the much needed support and answers to all of your questions.

Who is this course for

An Introduction to SEO & Practical Link Building is for individuals who have already had the chance to familiarize themselves with the basics of SEO and link building. It is beneficial for:

Companies and agencies who want to invest in their marketing team's further education and skill development.

Freelance marketers who possess knowledge of digital marketing but want to strengthen their link building skills.

Entrepreneurs, SMB owners, bloggers and individuals who want to manage their website on their own.

Course price

Interested candidates may apply for the course by paying in two equal monthly installments.

Course price: 49,000 din (415€)

Students' Impressions

Take a minute of your time to see what our students have to say about the course and hear first-hand how much practical knowledge you can gain.



Lessons &

The course will be taught by experienced lecturers who have years of experience working in the industry and their respective fields.

Radomir Basta

CEO of Four Dots

Tamara Bad?a

Head of Link Building Department at Four Dots

Marina ?ur?i?

Senior Link Builder at Four Dots

Milo? Kostadinovi?

Technical SEO Specialist at Four Dots

Jasna Stani?

Senior Link Builder at Four Dots


After each module, candidates get weekly assignments to practice what they learned during the lesson and receive constructive feedback on their work.

I Module :: Saturday 01.02.2020 :: 10 - 14h

Introduction to SEO :: Lecturer: Radomir Basta


Differentiate between paid & organic search

Find out how search engines work

Familiarize with the SEO industry

Cover the basics of technical SEO

II Module :: Saturday 08.02.2020 :: 10 - 14h

Google Quality Guidelines & SEO Tools :: Lecturer: Milo? Kostadinovi?


Understand Google Quality Guidelines

Learn how to set up Google Analytics

Familiarize with Google Search Console

Explore SEO Tools

III Module :: Saturday 15.02.2020 :: 10 - 14h

Introduction to Link Building :: Lecturer: Tamara Bad?a


Why links are important to search engines

Learn what makes a quality link

Pick up easy link opportunities

Master advanced link building strategies

IV Module :: Saturday 22.02.2020 :: 10 - 14h

Link Building Prospecting :: Lecturer: Jasna Stani?


Learn how to do effective research

Learn how to use Google operators

Explore advanced link prospecting tools

Learn to evaluate any website quickly

V Module :: Saturday 29.02.2020 :: 10 - 14h

Link Building Outreach :: Lecturer: Marina ?ur?i?


Learn how to write a good outreach email

Explore Gmail add-ons and how to save time

Prepare and optimize content for publishing

Build and grow relationships with bloggers

VI Module :: Saturday 07.03.2020 :: 10 - 14h

KPI Setting, Monitoring & Reporting :: Lecturer: Tamara Bad?a


Understand the KPIs of each SEO campaign

Stay on the right track with KPIs

Act on underperforming campaigns

Create transparent reports